Gamification Archives - Novacrea Research
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Gamification

If you're wondering how games, social data, employee surveys like our New Hire Survey, and many more employee engagement trends can transform your workforce in 2014, then first, imagine this scenario: You're stuck at Level 29 of Candy Crush and you're out of lives. You check your Facebook feeds and see that your friend, Mary, generously gave three lives to all her friends. You claim the free lives from Mary, thank her, and continue to happily crush more candies.

A few weeks ago, I tweeted "What if work is like an online game and how would it impact employee engagement?" Many people favorited this tweet and retweeted it. It must have struck a chord. Really, what if work is like an online game? How fun and engaging would it be? Wouldn't it be cool to design jobs such that they feel like online games? According to Gallup's most recent workforce survey, only 30% of U.S. employees are engaged. One way to improve employee engagement is to start with job design and engage employees with what they do on a daily basis. Here are some tips for making a job more like an online game: