DiversityInc - Novacrea Research
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Do sweat the small stuff—especially when you’re designing a questionnaire.

Situation: DiversityInc, located in New Jersey, is a leading consultancy on diversity management in the workplace. The DiversityInc Top 50 Companies for Diversity competition is an annual survey that recognizes companies for their outstanding diversity practices. While DiversityInc had assessment tools for gathering information on best practices of diversity management, they didn’t have a valid tool for gathering information about diversity practices from employees’ perspectives.

Solutions: Novacrea consulted with DiversityInc to understand their ultimate goals and how they wanted to use the survey data. Novacrea provided expert review of their draft survey, added appropriate questions, and modified questions to make them clear and unbiased. In addition, we revised the rating scales to more accurately reflect the intent of the questions.

Results: DiversityInc received a questionnaire that was comprehensive and valid. They deployed the questionnaire to their study participants and it’s become a critical component of the Top 50 Companies for Diversity competition.

Novacrea Research Consulting can help you review and design a valid questionnaire that fits your needs.

Do you want to learn more about what Novacrea Research Consulting can do?

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