Employee Survey in a Time Warp? Four Talent Management Trends for 2014 - Novacrea Research
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Employee Survey in a Time Warp?
Four Talent Management Trends for 2014

Time WarpJanuary has arrived. As we start the new year, it’s essential to review your employee survey questions and see if they provide the insights you need as the talent management landscape changes.

These emerging trends in talent management have an impact on your employee survey design. As my favorite interior designer, Candice Olson, said after she updated a den that was trapped in the 80s to a more contemporary design: “All of us need some updating sometimes”.

Take a step back and look around where you work. Are you working in an office, a cubicle, a café or somewhere in your company’s facility, but not at your desk? Who is around you? Where are you reading this blog post? Is it on your laptop, mobile phone, tablet, or on a big screen on your desk?

What about your means of communication? You are probably still relying on email a lot, but you are probably also chatting or texting with people on your smartphone. Many of you communicate with colleagues and friends on LinkedIn, Facebook, Twitter, or other enterprise social media platforms like Yammer.

These advances in technology and other trends fundamentally change how we collaborate and solve problems. If you’re not accounting for these changes, your employee survey may be trapped in a time warp.

Read on and get up to speed with these four major emerging trends in talent management:

Increased use of social media and big data analytics in recruiting. More and more recruiters are searching social networks like LinkedIn and Facebook to get a better understanding of their candidates before approaching them. The explosion of big data tools helps companies zero in on traits that make for successful hires. Once these candidates become your employees, do you know how to keep their passion and engage them?

Increased focus on career development and talent mobility. As the economy improves, the talent competition will heat up. More employees are likely to change jobs as they see opportunities outside of their company. Progressive companies who want to retain their key talent will do well to focus on career development, as it is an important driver of employee engagement. In addition, Bersin predicts that company leaders who can move their top talent to fast growing markets within their organization will be more successful than those who are not.

Increased expectation for work-life balance. With the increase use of mobile devices, many workers can work anywhere, anytime. Many employees check emails after work hours or on vacation. A side effect of the always-on culture is increased workplace stress and burned out. As a result, many employees expect better work-life integration where they have the flexibility to balance their work and personal commitments.

Changes in workspace design and operations. New technologies such as cloud-based services and mobile devices have a big impact on workplace design to facilitate more collaboration across locations and time zones. HR policies need to be updated to reflect what’s considered a workday and how to enable more flextime, remote work, and the use of social media inside and outside of the company.

Many aspects of our worklife have changed. It’s critical that your employee survey questions capture what’s real and current in your workplace for your long-term employees and new hires.

Like any good design, some of the employee survey questions are timeless (e.g., “Are you satisfied with your work?”). Other questions, however, could use some updating to catch up with the changes in time. Without asking the right questions, you miss an opportunity to get insights that are relevant to today’s workforce and capture what really impacts employees’ engagement.

Are you ready to get out of your employee survey time warp, leap get into 2014, and revamp your survey questions? To learn more, contact us.

Photo credit: Billy, ba1969, Stock Xchng

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