Executive Bio - Novacrea Research
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Executive Bio

Dr. Pi Wen Looi is the Founder and President of Novacrea, LLC. TechnologyAdvice named Pi Wen one of the most important voices in employee engagement. Through her firm, Pi Wen assists clients with smart employee experience design that achieves breakthrough results.

Her clients include Cisco, DiversityInc, Eichstaedt, LSG Sky Chef, Mizuho OSI, Pacific Gas & Electric Company, Salt Lake County, and the Wisconsin Energy Institute, among others. Clients appreciate her energy, creativity, and flexibility.

She was also the head judge of the first-ever Employee Engagement Hackathon, held at the Autodesk Gallery in San Francisco.

Prior to Novacrea, Pi Wen worked at Aon Hewitt as a senior consultant and global project manager. She led employee listening projects and Hewitt’s global best employers study. She has published articles in The Human Factor, HR.com’s Recognition and Engagement Essentials, and more. Her research has been cited in Leading the Way: Three truths from top companies for leaders, The Invisible Employee: Realizing the hidden potential in everyone, and Leadership and Talent in Asia: How the best companies delivery extraordinary performance.

Pi Wen Looi Research Cited Books | Designing Employee Experience

Pi Wen earned her PhD and master’s degrees in applied quantitative psychology from Ohio University and her B.S. in mathematics from the National University of Singapore. She’s a member of the Association for Talent Management (ATD) and an adjunct professor at Northwestern University’s Master of Learning and Organizational Design. She enjoys riding her bike and taking photos of nature.

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Pi Wen Looi, Ph.D. – Founder and Principal, Novacrea Research

Pi Wen Looi, Ph.D.

Founder & Principal