Turning Insight Into Action - Novacrea Research
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Turning Insight Into Action

Online survey
I presented at CalCPA recently about how to design clear and relevant employee survey questions, draw insights from survey results, and turn insight into follow-up action.

I began by going around the room and asking participants what they wanted to take away from my session and what challenges they faced when conducting employee surveys. Here’s what they told me:

  • How many survey results do we share with our employees?
  • How do we decide what follow up actions to take?
  • How do we increase survey response rate?
  • How do we make sure that we are measuring what we intend to measure?

These are the same challenges that I’ve heard from my clients.

You get valuable results only when you ask relevant and valid questions. To that end, I invited participants to work in pairs and asked them to create a question about employees’ training or career development needs. The participants experienced first hand the challenge of designing good questions. “It’s harder than I thought!” was the unanimous comments among participants.

Try this exercise yourself and share your experience! I’ll be happy to take a look at your questions and provide feedback.

Download my presentation to learn about tips for how to design clear and relevant questions, draw insights from your survey results, and how to prioritize follow-up actions.

What are your experience in crafting employee survey questions and implementing employee surveys at your organization? What works for you? And what would you do differently?

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